The Gem Collection

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Shop Holiday Catalog

2025 holiday catalog

Welcome to our Holiday Jewelry Catalog, a curated celebration of sparkle, luxury, and effortless elegance.

Inside, you’ll discover a stunning selection of wearable fine jewelry—pieces that shimmer with the magic of the season and elevate every moment. From brilliant diamonds to vibrant gemstones and artful designer creations, each style has been thoughtfully chosen to inspire gifting, indulging, and celebrating in unforgettable ways.

Let this collection help you find the perfect treasure to light up the holidays.

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Your premier jewelry destination in Tallahassee: Diamonds, Engagement Rings, Custom Designs and More

At The Gem Collection we are passionate about two things: beautiful jewelry and our valued customers!

We meticulously search the world to bring an exceptional selection of diamonds, engagement rings, wedding rings, estate jewelry, colored gemstones, fashion jewelry, and designer pieces, right here to Tallahassee, Fl.

Our experienced jewelry experts are always here to help you find the perfect piece, ensuring your satisfaction with every purchase. Whether you're shopping for a once-in-a-lifetime engagement ring or adding to your collection, we want you to be absolutely delighted with your beautiful jewelry!

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Testimonials

★★★★★
This is one of the best stores in the city. Their customer service and attention to detail is unparalleled. Veronica is by far the most amazing designer of custom jewelry that I have run across. She always has incredible ideas to make pieces work with any existing pieces you may already have. She finds quality gems at reasonable prices. The owners are always providing artistically designed pieces that would be difficult to find anywhere else. A fascinating store with many beautiful items!
Mary R

★★★★★
My husband and I have been shopping at Gem Collection since it opened more than 40 years ago. We buy all our jewelry from Don and Dorothy, the owners. Their sales agents, especially Veronica, know us by name and are always helpful and friendly. We recommend Gem Collection for all your fine jewelry purchases.
Tori B

★★★★★
Thanks Abby for the fine recommendation with this wedding ring that needed some TLC. The Gem Collection absolutely updated my favorite piece of jewelry. The appraisal was very impressive, attention with details was absolutely amazing. ❤️
Richard M

★★★★★
This jewelry store is beautiful. What makes it even more appealing is the Team there, including Amy and Michelle. You are treated like family. No high pressure sales, just service and a smile. They get you dialed in whether just browsing or need a repair. Inexpensive repairs and most done on the spot. It is a pleasure to visit there, and the owner is a very good person and usually on site.
Jerry P

★★★★★
Sara is absolutely amazing! She is super kind and helps me out so much with choosing pretty things.
Savannah R

★★★★★
Michelle made it a wonderful experience when purchasing our engagement ring as well as our wedding bands. Couldn’t recommend her more!
Anthony P

★★★★★
I love this store. We get all our jewelry here. Most recently, I brought in a very old tennis bracelet from my mom and Michelle worked with me to extract some of the diamonds and turn them into beautiful drop down earring set in rose gold. Just stunning.
Alexandra G

★★★★★
Purchased a wedding band and engagement ring with my wife and the experience in its entirety was absolutely phenomenal! Michelle and Mark provided the best customer service! Would absolutely recommend going to Gem Collection! 10 out of 10!
Scott A