Natural Diamond Council:
  • Natural diamonds are formed by the heat and pressure of the Earth, from 1 to 3 billion years ago, making a natural diamond the oldest thing you will ever touch.
  • Natural diamonds retain inherent value over time, making them an incredible heirloom
  • The total amount of natural diamonds one carat and larger recovered in a year would only fill one exercise ball.
  • The environmental impact of a one-carat natural diamond from mine to finger is about the same as the environmental impact of manufacturing three smartphones.
  • There are no toxic chemical bi-products used in natural diamond recovery because once they are removed from the ground, diamonds are easily extracted from the host rock. The leftover rock is then stored on-site and used when the mine is closed to return the land back to its original state.
  • 83% of water used to recover natural diamonds is recycled.
  • The word ‘diamond’ comes from the Greeks, who named the stone ‘adamas,’ meaning unbreakable or unalterable.
  • The natural diamond industry supports the livelihood of 10 million people globally.
The Four C's
of diamonds

When classifying and describing diamonds, there are four value factors used: Color, Clarity, Cut and Carat Weight.

Each diamond's value is based on its own unique combination of the Four C's.